Science + CREATIVITY =
SCIENCE + CREATIVITY =
we have the
The bonds we create with our clients are strong. They are reinforced with respect, trust, integrity, and authenticity. As a result, the collaborative relationships we share have generated mutual success.
Through our experience, we've learned that the proper mixture of design, marketing, data analytics, and strategy combine to create a compound we like to call ROI (Return on Investment). In layman's terms, this means we do what works, not what we like best. We marry form and function to create beautiful and memorable experiences designed to guide your audience to convert. Every decision we make is supported by measurable data that moves you closer to accomplishing your strategic goals. Our approach is rooted in science and fueled by creativity which are the perfect ingredients for making great problem solvers. We wake up every day intent on bringing order to chaos. Climb aboard our rocket ship, we're going somewhere amazing.
Research & Discovery
This is our opportunity to learn about you and your audience. Through collaboration with you and your stakeholders, we collect information to gain a full understanding of your goals.
Ideation & Strategy
Armed with knowledge we craft a strategy and a plan to accomplish your goals. This is similar to the "hypothesis" stage. Here we make IF/THEN statements centered on results... "IF we narrow our target audience and deliver a tailored message, THEN we can expect conversions to increase 80% in two months."
Test & Launch
The plan is set, time to test our strategy by launching to reach your target audience. Whether we are launching a new website, ad campaign, social media campaign, or sending out an eblast... we ensure all "i's" are dotted and "t's" are crossed. Keep your wits about though, there is no cruise-control on this bus.
Analyze The Data
Digital marketing campaigns and websites are living and breathing organisms that are constantly evolving. With a watchful eye, we monitor and measure performance against your goals, and follow the data where it leads. During this phase, we are closely monitoring effectiveness, efficiency, and engagement. This data helps us understand if/what areas need tweaks, and where the greatest opportunity for optimization is so we can deliver the return on investment (ROI) you've worked so hard for!
Calibrate & Optimize
When the data speaks, we listen. Agnostic to design and creative, we adjust our strategy based on the results. Our purpose in this step is optimizing your return on investment (ROI).