Marketing starts with a solid foundation of research & Discovery
Before any strategy is developed we first work with you to conduct research in order to gain a full understanding of goals and target audience. This process involves current strategy/process audits, stakeholder surveys, market research, competitor research, keyword research, and exploratory discussion. Once we have this information, we can begin our strategy development.
Development & Planning
We know who your audience is, we know where they are, and we know what we want them to do. Using this information we develop a strategy to efficiently and effectively reach your target audience. In the marketing strategy development phase we determine which tactics to use, when to use them, in what combination and what media spend may look like.
Search Engine Marketing (SEM)
Paid Search and Pay Per Click (PPC) campaigns. The primary platforms we use are Google AdWords and Bing. Search engine marketing is very powerful as it gives you an opportunity to reach your audience when they are surfing the web with intent.
We Would Love to Chat!
We Would Love to Chat!
Social Media Marketing
Facebook, Instagram, Twitter, Snapchat, Pinterest, etc... It used to be that all you had to do was make a post and your followers would see it. Today the rules are very different. The content you post must be relevant, valuable, engaging, and consistent. The social media strategy we craft is centered on having a conversation that leads to action.
DISPLAY ADVERTISING, RETARGETING, & REMARKETING
We use compelling graphics and messaging on websites targeting your audience through various methods including IP Targeting. With the use of “cookies” on your website, we can deliver targeted ads/messages to people who have visited specific pages of your website in the past.
Let's Do Lunch!
Let's Do Lunch!
WE HATE SPAM. So do you, and so does your audience. That is why developing a strategic email campaign that adds true value to your audience is essential for success. Every email sent must provide value or your audience will click the dreaded "unsubscribe" button.
Just as important and sometimes more important than your website are your landing pages. When discussing landing pages within the realm of digital marketing and advertising, we are referring to standalone web pages distinct from your main website that have been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal. Landing pages can super charge your digital marketing efforts, learn how in our Landing Page Blog Post!
Search Engine Optimization
This is how the Google machine (and other search engines) determine if your website is worth including in Search Engine Results Pages (SERPs) both in paid search and organic search. There are many factors that impact these results, we can help you improve your SEO.
DIGITAL MARKETING MANAGEMENT
Execution of a marketing campaign can take multiple weeks, and while a campaign may be in a good place to let it run without any tweaks, the more data that comes in the more we learn about how to more effectively reach our target audience. That is why we offer continuous digital marketing management. We not only monitor campaign effectiveness, but we adjust and improve. We take our learnings and create new campaigns, with one goal in mind… increase your return on investment (ROI). It is important to know when to adjust, when to turn up a campaign and when to turn it down or off. You wouldn’t fall asleep behind the wheel of your car while on cruise control, would you? Same concept applies here, although a little less messy. Learn more about the importance of continuous/ongoing digital marketing management in our blog post, "The worst approach to marketing your business, and how to fix it."