Marketing

Are you ready for launch?

Marketing starts with a solid foundation of research & Discovery

Before any strategy is developed we first work with you to conduct research in order to gain a full understanding of goals and target audience. This process involves current strategy/process audits, stakeholder surveys, market research, competitor research, keyword research, and exploratory discussion. Once we have this information, we can begin our strategy development.

 

DevelopmentAndPlanning

Development & Planning

We know who your audience is, we know where they are, and we know what we want them to do. Using this information we develop a strategy to efficiently and effectively reach your target audience. In the marketing strategy development phase we determine which tactics to use, when to use them, in what combination and what media spend may look like.

Search Engine Marketing (SEM)

Paid Search and Pay Per Click (PPC) campaigns. The primary platforms we use are Google AdWords and Bing. Search engine marketing is very powerful as it gives you an opportunity to reach your audience when they are surfing the web with intent.

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We Would Love to Chat!

We Would Love to Chat!

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Social-Media

Social Media Marketing

Facebook, Instagram, Twitter, Snapchat, Pinterest, etc... It used to be that all you had to do was make a post and your followers would see it. Today the rules are very different. The content you post must be relevant, valuable, engaging, and consistent. The social media strategy we craft is centered on having a conversation that leads to action.

DISPLAY ADVERTISING, RETARGETING, & REMARKETING

We use compelling graphics and messaging on websites targeting your audience through various methods including IP Targeting. With the use of “cookies” on your website, we can deliver targeted ads/messages to people who have visited specific pages of your website in the past.

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Let's Do Lunch!

email-marketing

Email Marketing

WE HATE SPAM. So do you, and so does your audience. That is why developing a strategic email campaign that adds true value to your audience is essential for success. Every email sent must provide value or your audience will click the dreaded "unsubscribe" button.

Landing Pages

Just as important and sometimes more important than your website are your landing pages. When discussing landing pages within the realm of digital marketing and advertising, we are referring to standalone web pages distinct from your main website that have been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal. Landing pages can super charge your digital marketing efforts, learn how in our Landing Page Blog Post!

Landing-Pages
SEO

Search Engine Optimization

This is how the Google machine (and other search engines) determine if your website is worth including in Search Engine Results Pages (SERPs) both in paid search and organic search. There are many factors that impact these results, we can help you improve your SEO.

DIGITAL MARKETING MANAGEMENT

Execution of a marketing campaign can take multiple weeks, and while a campaign may be in a good place to let it run without any tweaks, the more data that comes in the more we learn about how to more effectively reach our target audience. That is why we offer continuous digital marketing management. We not only monitor campaign effectiveness, but we adjust and improve. We take our learnings and create new campaigns, with one goal in mind… increase your return on investment (ROI). It is important to know when to adjust, when to turn up a campaign and when to turn it down or off. You wouldn’t fall asleep behind the wheel of your car while on cruise control, would you? Same concept applies here, although a little less messy. Learn more about the importance of continuous/ongoing digital marketing management in our blog post, "The worst approach to marketing your business, and how to fix it."

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evidence of awesomeness

"Working with Toth Marketing has been a wonderful experience. We’re building a $400 million mixed-use community with many moving parts, and their ability to tie everything together is crucial to our success.

“We chose Toth Marketing because of their knowledge, creative thinking, and their straight-talk honesty. They have exceeded our expectations of how agencies operate. I highly recommend Toth Marketing."

Maggie Gallagher

Director of Development, The Lake District

"Jason and his team created a site that positions us as a nationwide leader. We couldn’t be more thrilled about the partnership and their continued support."

Phyllis Harris

Executive Director of The LGBT Community Center of Cleveland

"We LOVE LOVE LOVE Toth Marketing! Their refinement of our brand and marketing strategy had an immediate impact on results. We look forward to our meetings with Toth Marketing because we always learn something new, and they help us move the ball forward on key initiatives."

Stacey McVey

Managing Principal, CLEliving

"We engaged Toth Marketing as a Digital Marketing partner, but they quickly grew into our go-to team for everything design, communications, and/or marketing related. They helped us improve User Experience on our existing site, which boosted our conversion rate."

Ritchie Grampp

President, Bluestone Trading Company

"TOTHmktg. blew us away with their transparency, honesty, and creativity. 95% of our e-commerce business comes from B2B sales, but we saw a big opportunity in direct to consumer. They went above and beyond on every project.

“BUT, what impressed me the most was the genuine care they had for us personally and for our business. It’s the first time I partnered with a vendor that really made me feel like they were invested in us. We recommend TOTHmktg. to everyone

Larry May

CEO, Lidstyles

"TOTH Marketing is one of the elite marketing agencies in Cleveland. Trust me when I say that you’ll be working with the best of the best. We love working with Jason and the entire team."

Megan Borling

Borlandia

"Our experience with TOTHmktg. has been exceptional. They have taken our Marketing to a whole new level. Their ability to multitask, deliver on time, exceed expectations and understand our unique brand is a testament to their dedication and commitment to nothing less than the best.

“Jason’s team has never shied away from a task and regularly completes projects early. I would recommend Jason and the TOTHmktg. team to anyone looking to take their Marketing game to the next level. "

Lincoln Coverdale

The Coverdale Team